概要

• 給与

  6,200 MYR ~ 7,200 MYR

• 業界

  Trading Firm

• 仕事内容

  < Job Summary >
  • Responsible for the assigned product portfolio sales target and market share achievement.
  • Responsible for the product go to market strategy (setting vision, direction) and lifecycle management from product launch, promotion programs & communications to product EOL management to market.
  • Plan and develop the marketing programs and activities to promote the assigned products to achieve sales target and within budget.
  
  < Key Accountabilities >
  ・Plan & develop Go-to-Market Strategy for assigned product portfolio (printer, copier), including product and market segmentation, pricing, targeting, channel strategies and competitive differentiation.
  ・Manage product marketing plans by overseeing marketing programs roll-out, generating sales leads and executing end-user communication strategies (e.g., roadshows, product launches, partnerships, webinars and workshops).
  ・Work closely with the sales team on projects and tenders for project pricing and liaise with the regional team for stock allocation.
  ・Monitor market trends to identify gaps and opportunities for new sales and/or market opportunities via collaborations with third party products or solutions.
  ・Stock inventory management including control and purchase of products to ensure below aging target.
  ・Manage the individual Advertisement and Promotion (A&P) budget for the assigned product portfolio with associated activities.
  ・Product Marketing – Plan and develop Go-to-Market Strategy, define product positioning and messaging, launch product and promotions to the market.
  ・Market Analysis – Analyze, interpret and summarize key insights from research and sales reports regarding market sizing, customer segments and buying patterns.
  ・Marketing program – Develop and manage marketing programs to promote products to targeted customer segments via both online and offline platforms (e.g., webinar, lead generation, social media marketing, sales promotions to end users and channel partners) to cultivate sales opportunities.