工作内容

Strategic planners are the key people inside the advertising agency as they are responsible for the formulation of policies and strategies for the clients. Strat Planner is crucial to develop strategies and plans from basic ideas including converting threats into opportunities through their out-of-the-box thinking. They work directly with Client Servicing as well as the Creative in the development of concepts for brands and formulate the best execution with the right planned resources. International and regional industry knowledge and exposure are important to ensure position holder able to give valuable insights through deep knowledge and logical analysis. RESPONSIBILITY: Job duties of strategic planner includes but not limited to:✓ Gather, organize, filter and store data for effective proposal and presentations.✓ Keep a track record of what is going on in the industry, monitor competitive trends, suggest changes in plans to management and zero in on market opportunities.✓ Predict or rather through careful analysis, suggest ways as how business threats can be eliminated.✓ Improve internal business plans by doing proper market analysis and understanding of the outer market.✓ Strategic and creative proposals and plans for client’s product development.✓ An active listener that seeks clarification for understanding; and provides thoughtful responses✓ Participate in brain-storming sessions and contribute ideas through sei-katsu-sha insights✓ Able to speak clearly and persuasively in positive or negative situations✓ Maintain a professional demeanor as representative of the vision, values and mission of the concept✓ Able to clearly convey ideas via written communications that exhibit a high level of competency and sophistication✓ Able to vary writing style as appropriate to the target audience✓ Present numerical data and metrics to convey results as well as interpret complex written information