概述

• 薪资

  8,000 MYR ~ 9,000 MYR

• 产业类别

  Medical & Healthcare, Manufacturing(Chemicals/Materials), Manufacturing(Other), Utilities

• 工作内容

  - Develop comprehensive brand strategies aligned with the company's overall objectives. This includes identifying target audiences, positioning, messaging, and competitive differentiation.
  - Plan and execute integrated marketing campaigns across various channels (digital, social media, print, etc.) to increase brand awareness, engagement, and conversion.
  - Collaborate with internal teams and external agencies to ensure campaigns are delivered effectively and within budget.
  - Lead the planning and execution of product launches, ensuring alignment with brand positioning and messaging.
  - Develop go-to-market strategies, including pricing, distribution, and promotional activities.
  - Conduct market research to identify consumer trends, preferences, and competitive landscape.
  - Analyze data to gain insights and make informed decisions to drive brand growth and innovation.
  - Oversee the maintenance and evolution of company's brand identity, including visual elements, tone of voice, and brand guidelines, and ensure consistency across all touchpoints and communication channels.
  - Identify and establish strategic partnerships and collaborations to expand the brand's reach and relevance. Negotiate -agreements and manage relationships with partners to maximize mutual benefits.
  - Monitor key performance indicators (KPIs) to track the effectiveness of brand initiatives and campaigns.
  - Develop reports and dashboards to communicate insights and recommendations to stakeholders.
  - Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous learning.
  - Provide guidance and support to help team members grow and excel in their roles.