Overview

• Salary

  15,000 MYR ~ 18,000 MYR

• Industry

  Manufacturing(Automobile)

• Job Description

  【Responsibilities】
  
  - Develop and implement comprehensive marketing strategies aligned with business objectives, product launches, and sales targets.
  - Conduct market research to identify consumer trends, competitive positioning, and opportunities for market differentiation.
  - Define target customer segments, personas, and value propositions to guide marketing efforts and messaging.
  - Develop and maintain the brand identity, ensuring consistency across all marketing channels, communications, and customer touchpoints.
  - Develop brand positioning strategies that differentiate our products and services in the market and resonate with target audiences.
  - Monitor brand performance metrics and consumer sentiment to identify areas for brand enhancement and reputation management.
  - Lead the development of integrated marketing campaigns across multiple channels, including digital, social media, print, and events.
  - Collaborate with creative teams to develop compelling marketing collateral, advertising materials, and digital content that drive brand awareness and engagement.
  - Monitor campaign performance metrics, analyze results, and optimize campaigns to maximize ROI and achieve marketing objectives.
  - Work closely with product management and development teams to understand product features, benefits, and value propositions.
  - Develop product marketing strategies and messaging that effectively communicate product differentiation and value to target customers.
  - Create marketing materials, sales tools, and product documentation to support product launches and ongoing marketing efforts.
  - Oversee digital marketing initiatives, including website development, SEO, SEM, email marketing, and social media campaigns.
  - Develop and execute digital marketing strategies to increase online visibility, drive website traffic, and generate leads and conversions.
  - Monitor digital marketing analytics and performance metrics to track campaign effectiveness and identify areas for optimization.