工作内容

- To drive overall product sales/growth for diverse product lines and solutions, with an omnichannel platform with a strong focus on corporate branding to promote and market to corporate and enterprise client segments. - To establish compelling value propositions and craft solution messaging to distinguish company products and services from competitors, emphasizing digital and brand-centric elements.- To develop and execute action plans; stimulate customer interest and subscription for various products and solutions, utilizing omnichannel (offline and digital) platforms effectively.- To collaborate with Shariah Governance, Commercial, Product, and Technology team members to understand selling process challenges and devise programs/tools.- To enhance sales effectiveness at each stage of the customer journey by incorporating digital and offline marketing and branding strategies.- To identify market opportunities, articulate competitive differentiation, thoroughly understand target segments; and contribute to the go-to-market strategy with a strong emphasis on digital and branding aspects.- To create value propositions and solution messaging that sets offerings apart from direct competitors and point solution providers, integrating digital marketing and branding elements.- To act as the advocate and knowledge source; drive customer requirements and initiatives, aiming to boost revenue for the company through digital channels and strategic branding.- To develop highly customized and strategic lead nurturing plans for high-revenue leads, incorporating digital marketing and branding strategies.- To collaborate with cross-functional teams; and ensure alignment and consistency in marketing efforts, particularly in the digital and branding space.- To explore working with media agencies and digital agencies for strategic media management and performance marketing.