概述

• 薪资

  4,900 MYR ~ 6,900 MYR

• 产业类别

  Manufacturing(Pharmaceutical/Medical Equipment), Trading Firm

• 工作内容

  1. Trade Marketing Strategy & Execution:
  - Develop and implement trade marketing plans aligned with brand strategies. (Contests, Pharmacists Recommendation etc.)
  - Monitor and analyze trade promotions' effectiveness and provide recommendations (PDCA).
  - Coordinate in-stores promoters activations, roadshows, events with agency & sales team.
  - Report & analyze the promoters executions effectiveness by reviewing the ROI, mechanics, achievement etc.
  - Provide guidelines & trainings to Promoters Agency to ensure objectives and targets/ KPIs are aligned.
  - Gather trade insights and competitors activities to both sales & brand marketing team. Using this information to counter-react against competitors.
  - Collaborate with sales teams to support key accounts and retail partners.
  - Work closely with sales team to enhance product visibility & additional touch points.
  - Provide sales teams with trade insights, competitors analysis, and promotional strategies. Provide on-site product trainings to stakeholders - Sub-Distributors salesmen, TTK & Captivate.
  
  2. Sales & Brands Support:
  - Collaborate with sales teams to support key accounts and retail partners.
  - Work closely with sales team to enhance product visibility & additional touch points.
  - Provide sales teams with trade insights, competitors analysis, and promotional strategies.
  - Provide on-site product trainings to stakeholders - Sub-Distributors salesmen, TTK & Captivate.
  - To ensure timely executions of the promotions set ups & POSMS to the trade via Captivate >90% on time.
  - To audit & review the merchandising coverage via Captivate and to provide guidelines & support when necessary.
  - To set KPIs to merchandisers via Captivate in meeting sales & brand objectives.
  
  3. POSMs Management:
  - Produce, manage, monitor the printing materials - Stickers for labelling, POSMs, etc. Replenishment.
  - Source premium / gifts for usage of GWP for promotional packs & roadshows use.
  - Ensure trade marketing materials POSMS are effectively utilized across channels. To have a tracking of the distribution & allocation given to each relevant party.
  - Adaptation of key visuals to window /sunshade/GE/ Power Wing/ Airports displays.
  - Plan and manage in-store merchandising strategies to improve product visibility & increase additional touch points.
  - Coordinate with Agencies, TTK and Captivate on the POSMs arrangements and allocations.
  
  4. Budget & Compliance:
  - Manage trade marketing budgets and optimize spending for maximum ROI.
  - Ensure all trade activities comply with company policies and industry regulations.