Strategic Marketing ManagerID:56527

8,000 MYR ~ 14,000 MYRKota Damansara/Petaling Jayaabout 1 month ago

Overview

  • Salary

    8,000 MYR ~ 14,000 MYR

  • Industry

    Medical & Healthcare, Manufacturing(Chemicals/Materials), Manufacturing(Other), Utilities

  • Job Description

    - To drive overall product sales/growth for diverse product lines and solutions, with an omnichannel platform with a strong focus on corporate branding to promote and market to corporate and enterprise client segments.
    - To establish compelling value propositions and craft solution messaging to distinguish company products and services from competitors, emphasizing digital and brand-centric elements.
    - To develop and execute action plans; stimulate customer interest and subscription for various products and solutions, utilizing omnichannel (offline and digital) platforms effectively.
    - To collaborate with Shariah Governance, Commercial, Product, and Technology team members to understand selling process challenges and devise programs/tools.
    - To enhance sales effectiveness at each stage of the customer journey by incorporating digital and offline marketing and branding strategies.
    - To identify market opportunities, articulate competitive differentiation, thoroughly understand target segments; and contribute to the go-to-market strategy with a strong emphasis on digital and branding aspects.
    - To create value propositions and solution messaging that sets offerings apart from direct competitors and point solution providers, integrating digital marketing and branding elements.
    - To act as the advocate and knowledge source; drive customer requirements and initiatives, aiming to boost revenue for the company through digital channels and strategic branding.
    - To develop highly customized and strategic lead nurturing plans for high-revenue leads, incorporating digital marketing and branding strategies.
    - To collaborate with cross-functional teams; and ensure alignment and consistency in marketing efforts, particularly in the digital and branding space.
    - To explore working with media agencies and digital agencies for strategic media management and performance marketing.

Qualifications

  • Requirement

    - Candidate must possess at least a Bachelor’s Degree in Marketing, Business Administration, or its equivalent.
    - Minimum 8 years of relevant experience in the banking, financial services or technology sector.
    - Experience in business-to-business (B2B) and Business-to-customer (B2C) nature.
    - Proven track record of developing and executing successful marketing campaigns, with a strong digital marketing track record.
    - Exceptional communication skills, resourcefulness, project management, and presentation skills.
    - Adaptable, flexible, and able to react appropriately to changes at work.
    - Results-driven and focused on delivering impactful marketing campaigns with a strong digital and branding influence.

  • English Level

    -

  • Other Language

    Malay, English

Additional Information

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