Job Description

1. Traditional Marketing:• Develop and execute comprehensive marketing strategies, including print media, event marketing, PR, and trade shows.• Lead market research initiatives to understand industry trends, competitors, and customer needs.• Collaborate with the Sales & Marketing Director to create brand positioning and messaging that resonates with target audiences.• Manage relationships with external agencies and vendors for traditional marketing materials and events.2. Digital Marketing:• Design and manage digital marketing campaigns, including SEO/SEM, email marketing, content marketing, and social media strategies.• Analyze and report on digital marketing performance metrics, using data to drive decision-making and optimize campaigns for maximum ROI.• Stay updated with emerging digital marketing trends and technologies to keep our company at the forefront of digital innovation.3. AI Integration & Long-Term Sustainability:• Identify and integrate AI-driven tools into marketing processes (e.g., automation, personalization, predictive analytics) to enhance campaign efficiency and customer engagement.• Use AI for advanced data analytics to better predict market trends, customer behaviors, and campaign outcomes.• Develop AI-powered content generation, lead scoring, and customer segmentation tools to improve campaign precision and reach.• Continuously evaluate the impact of AI technologies to ensure marketing processes remain scalable and sustainable.4. Collaboration with Sales:• Align marketing initiatives with the sales vision and objectives to drive lead generation and conversion.• Work closely with the Sales team to understand their needs, support sales efforts through targeted marketing activities, and track the success of marketing’s contribution to sales goals.• Coordinate on customer and industry events, ensuring marketing efforts reinforce sales strategies.