Overview

• Salary

  7,000 MYR ~ 10,000 MYR

• Industry

  Manufacturing(Electronics/Semiconductors), Manufacturing(Automobile), Manufacturing(Chemicals/Materials), Manufacturing(Food), Manufacturing(Pharmaceutical/Medical Equipment)

• Job Description

  1. Traditional Marketing:
  • Develop and execute comprehensive marketing strategies, including print media, event marketing, PR, and trade shows.
  • Lead market research initiatives to understand industry trends, competitors, and customer needs.
  • Collaborate with the Sales & Marketing Director to create brand positioning and messaging that resonates with target audiences.
  • Manage relationships with external agencies and vendors for traditional marketing materials and events.
  
  2. Digital Marketing:
  • Design and manage digital marketing campaigns, including SEO/SEM, email marketing, content marketing, and social media strategies.
  • Analyze and report on digital marketing performance metrics, using data to drive decision-making and optimize campaigns for maximum ROI.
  • Stay updated with emerging digital marketing trends and technologies to keep our company at the forefront of digital innovation.
  
  3. AI Integration & Long-Term Sustainability:
  • Identify and integrate AI-driven tools into marketing processes (e.g., automation, personalization, predictive analytics) to enhance campaign efficiency and customer engagement.
  • Use AI for advanced data analytics to better predict market trends, customer behaviors, and campaign outcomes.
  • Develop AI-powered content generation, lead scoring, and customer segmentation tools to improve campaign precision and reach.
  • Continuously evaluate the impact of AI technologies to ensure marketing processes remain scalable and sustainable.
  
  4. Collaboration with Sales:
  • Align marketing initiatives with the sales vision and objectives to drive lead generation and conversion.
  • Work closely with the Sales team to understand their needs, support sales efforts through targeted marketing activities, and track the success of marketing’s contribution to sales goals.
  • Coordinate on customer and industry events, ensuring marketing efforts reinforce sales strategies.